Great Wolf Lodge “Splash Mob” Delivers Howlin’ Good Time

Grapevine, TexasWaterpark guests at the Great Wolf Lodge in Grapevine, Texas, howled and cheered today as a pack of 350 Universal Cheerleaders Association (UCA) cheerleaders – complete with wolf ears and tails – delivered a “Splash Mob” performance for unsuspecting onlookers.

Great Wolf Lodge planned the surprise Splash Mob as a good luck gesture to U.S. team members competing in London this week.

Joining the cheerleaders at the event and assisting with the Splash Mob choreography was hall of famer and former member of the National Synchronized Swimming team, Carrie Garten.

“As a 16-year synchronized swimming veteran, I was honored when Great Wolf Lodge contacted me to help develop the choreography behind today’s Splash Mob,” said Garten. “With the current attention on synchronized swimming, I’m happy to participate in this event and share a taste of synchronized swimming in a fun way.”

Each summer, Great Wolf Lodge holds weeklong, summer camps for the UCA cheerleaders. When the resort decided to create the Splash Mob, it was a natural step to look to the camp participants and invite them to perform for unsuspecting resort guests.

“We were inspired by the sporting events taking place this summer and wanted to host a unique event,” said Nikki Donofrio, senior vice president, brand marketing, Great Wolf Lodge, “As we planned the Splash Mob, we did not have to look too far to find the perfect participants.  The UCA Cheer Camp attendees have been great to work with and helped us put together an event our Great Wolf Lodge guests will remember for a long time.”

“Our cheerleaders were thrilled when they learned they would put on a Splash Mob for Great Wolf Lodge guests,” said Bill Seely, Senior Vice President of Training and Education, Universal Cheerleaders Association. “For the past three years we have brought our Summer Cheer Camps to Great Wolf Lodge. The cheerleaders and their families love taking part in the camps and experiencing all the resort has to offer.  The surprise Splash Mob was exciting and fun for our camp participants.”

Photos and video from the Great Wolf Lodge Splash Mob can be viewed at the resort’s Facebook and YouTube pages,www.facebook.com/greatwolfwaterpark andwww.youtube.com/user/greatwolfwaterpark.

For more information on Great Wolf Lodge, visit www.greatwolf.com.

Grapevine, Texas

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc. ® Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns, licenses and/or operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.

The company’s resorts are family-oriented destination facilities that generally feature 300 to 600 rooms and a large indoor entertainment area measuring 40,000 to 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. The company’s consolidated subsidiary, Creative Kingdoms, LLC, is a developer and operator of technology-based, interactive quest adventure experiences such as MagiQuest®.

Additional information may be found on the company’s website at greatwolf.com/media.

About Varsity and Universal Cheerleaders Association

Varsity is the source for all things related to cheerleading and dance team.  With a rich heritage and traditions dating back to 1974, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, many of which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years.  Universal Cheerleaders Association is the largest educational and competition producers under the Varsity umbrella. Sponsors for Varsity events include Gatorade, Degree Girl, Playtex Sport and PBTeen. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 350,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. In 2012, Varsity purchased American Cheerleader Magazine, which has showcased the cheerleading community since 1995. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide.  For more information about Varsity, please visit http://www.varsity.com.